2018 Target.com/Funko Friday promotion page
• 380% visit increase to the host page.
• Converted 10.1% overall
• $230K in digital sales, (20% of the total department sales) 450% sales comp
Our Generation dolls page
• Ranked 9th out of 78 for traffic, ranked 11th out of 78 for sales. Conversion rate of 10.5%
